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Darden African Business Organization Swag

Project type

illustration, marketing, branding

Date

December 2022

Location

Charlottesville, VA

During my time at Darden Business School, I had the opportunity to contribute my design skills and entrepreneurial spirit to the Darden African Organization (DABO). As a member of the organization, I took charge of designing and selling the promotional items, including t-shirts and sweatshirts. With a focus on capturing the essence of African culture and heritage, I created unique and visually appealing designs that resonated with our community. Through dedicated marketing efforts and engaging events, we successfully sold over 100 pieces of merchandise, spreading awareness about DABO and fostering a sense of pride among our members. It was a fulfilling experience to combine my creative talents with business acumen to support the organization and promote its mission.

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